September 9 was supposed to be the foldable show, and in a way it was: the iPhone Duo, Apple’s first folding phone, $1,999, in stores October 23. But the moment I keep replaying is the opening. John Ternus, in his first keynote as CEO, did not start with hardware. He described what the perfect AI device would be, then claimed the iPhone already is one: “something that is always with you, deeply personal, and able to bring intelligence to the moments when it matters most.” Five days later Siri AI started rolling out on iOS 27. Read in order, the keynote stops being a device story. Apple unveiled a chassis; the product is the agent.
Ask the Agent, Not the App
November 9, 2026